Group 3: Karmele, Alba and Maialen
Activity 1: Our company
Name: Lollipop Ltd. Type of company: Private limited company History: The company was founded in 1988 by Mathew Smith in London.
He was a great businessman and he was able to expand his company around London in a few years, because he was able to change the idea, which was about lollipops.This change was well accepted by lollipops consumers.
But in 2003, he sold his business and we decided to buy the company, that in 1988 was so successful.
In the year when we bought the company, we moved the busines to Spain.
Now, we are 3 shareholders and we continue with the business of lollipops.
But we do not only operate in London, because we also have points of sales in Spain. Location: Our production company is located in Madrid. Points of sales:
Our points of sales are located in many Spanish cities, such as: - Barcelona
- Madrid
- Pamplona
We have: 4 stores in Barcelona, 5 in Madrid and 3 in Pamplona.
Pamplona's Manufactures.
CHECK
Activity 2: New product
Name: Custom Lollipop Type of product: Our new product is a lollipop WHERE you can put your name or your photo.
Characteristics: You can choose the flavoUrs, SHAPES and colours.
- Within our wide variety of lollipops YOU have the following flavoUrs: chocolate, strawberry, banana, lemon, apple, exotic fruit ... We even have flavored cheese, honey, caramel ... - YOU can customize the lollipop, giving names or pictures, even a message or phrase YOU want to EXPRESS. - The lollipop can HAVE differentsizes (both small, large or medium) and may have different SHAPES (for example: the SHAPE of heart, happy face, dolls, round, rectangular, etc)
Benefits: -Custum Lollipop is made with low sugar, and therefore not detrimental to the health.
-Within our wide variety of lollipops, Custum Lollipop satisfy the needs of many people.
-Custum Lollipop is an original detail to give, because you can ADD the name of the person or photo.
-Custum Lollipop is asweet you can eat at any time.
Lollipops with names. Cheese Lollipops. Lollipop with photo.
Dolls Lollipops. Lollipops with different colours and designs. Chocolate Lollipops.
Lollipop with round shapes and different colours.
GOOD JOB. CHECK!!!
Activity 3: Market Reserch
We are going to hire 10 researchers to analyze the demand our product is going to have. Studies have been conducted in these three areas of Spain: Barcelona Madrid Pamplona The province where our research will be deeper will be in Navarre, which is where we have greater potential market. (We chose Navarre, because it is where there are fewer competitors).
This is the graph which reflects the consumption of our lollipops in the three main areas of Navarre:
The bar on the left represents the percentage of consumption of Lollipops. The bar below indicates areas where the consumer will be given. It is divided into three zones: the average, upper and lower Navarre.
In conclusion, in the High zone of Navarre the piruleta of major consumption is the one that takes photo, and the one that less is that of dolls.
In the Middle zone, the Lollipop than more is consumed is that of chocolate, and the one that less is that of forms and different colors.
In the low zone, which more sells it are that of chocolate and that less that of cheese.
Activity 1: Our company
Name: Lollipop Ltd.
Type of company: Private limited company
History: The company was founded in 1988 by Mathew Smith in London.
He was a great businessman and he was able to expand his company around London in a few years, because he was able to change the idea, which was about lollipops.This change was well accepted by lollipops consumers.
But in 2003, he sold his business and we decided to buy the company, that in 1988 was so successful.
In the year when we bought the company, we moved the busines to Spain.
Now, we are 3 shareholders and we continue with the business of lollipops.
But we do not only operate in London, because we also have points of sales in Spain.
Location: Our production company is located in Madrid.
Points of sales:
Our points of sales are located in many Spanish cities, such as:
- Barcelona
- Madrid
- Pamplona
We have: 4 stores in Barcelona, 5 in Madrid and 3 in Pamplona.
Pamplona's Manufactures.
CHECK
Activity 2: New product
Name: Custom Lollipop
Type of product: Our new product is a lollipop WHERE you can put your name or your photo.
Characteristics: You can choose the flavoUrs, SHAPES and colours.
- Within our wide variety of lollipops YOU have the following flavoUrs: chocolate, strawberry, banana, lemon, apple, exotic fruit ... We even have flavored cheese, honey, caramel ...
- YOU can customize the lollipop, giving names or pictures, even a message or phrase YOU want to EXPRESS.
- The lollipop can HAVE different sizes (both small, large or medium) and may have different SHAPES (for example: the SHAPE of heart, happy face, dolls, round, rectangular, etc)
Benefits:
-Custum Lollipop is made with low sugar, and therefore not detrimental to the health.
-Within our wide variety of lollipops, Custum Lollipop satisfy the needs of many people.
-Custum Lollipop is an original detail to give, because you can ADD the name of the person or photo.
-Custum Lollipop is a sweet you can eat at any time.
Lollipops with names. Cheese Lollipops. Lollipop with photo.
Dolls Lollipops. Lollipops with different colours and designs. Chocolate Lollipops.
Lollipop with round shapes and different colours.
GOOD JOB. CHECK!!!
Activity 3: Market Reserch
We are going to hire 10 researchers to analyze the demand our product is going to have.
Studies have been conducted in these three areas of Spain:
Barcelona
Madrid
Pamplona
The province where our research will be deeper will be in Navarre, which is where we have greater potential market. (We chose Navarre, because it is where there are fewer competitors).
This is the graph which reflects the consumption of our lollipops in the three main areas of Navarre:
The bar on the left represents the percentage of consumption of Lollipops. The bar below indicates areas where the consumer will be given. It is divided into three zones: the average, upper and lower Navarre.
In conclusion, in the High zone of Navarre the piruleta of major consumption is the one that takes photo, and the one that less is that of dolls.
In the Middle zone, the Lollipop than more is consumed is that of chocolate, and the one that less is that of forms and different colors.
In the low zone, which more sells it are that of chocolate and that less that of cheese.