Group 1: Iñaki Urtasun, Arkaitz Nazar, Alicia Jauquicoa
Activity 1: Your Company
Name : Tatooled Type of the company : Our company is called TATOLED, and it is dedicated to the silk screen printing. We create designs and it can be printed on various items: T-shirts, pens, lighters... History : The idea of creating our own business came after finishing our studies in 2000; at first we only sold onthe Internet. Until 2005, when we opened our first store located in Pamplona. From the year 2008 we started to expanded across the north, opening stores in Bilbao, Santander, Asturias and Galicia. Localiation : Our headquarters is located in Navarra and the points of sale are present in the northern zone ( Bilbao , Santander , Asturias and Galicia)
Poinst of sale : Specialised shops and on the internet .
CHECK
Activity 2 : Your new product
Name: BABY DESINGS
Type of product:
Our new product takes to the limit the technique of screen printing, giving customers the possibility to print own designs on baby clothes.
Characteristics:
Fast, useful, economical, stylish, trendy, comfortable, soft, warm, the perfect clotheS for your child. It opens a wide range of options to dress your baby, the classic "body" becomeS modern clothing.
Benefits:
- Using “BABY DESIGNS” you mark the difference between your baby and other children in the park.
- With “BABY DESIGNS” dress your child WITH the latest fashions, creating trendS FOR the rest of the babies.
- With “BABY DESIGNS” Turn your child into a trend setter since infancy. - Using “BABY DESIGNS” with another of our techniques, printING on shirts or sweaters, you can dress the whole family with the same model.
CHECK
Activity 3 : Market research We have chosen Pamplona, Bilbao, Santander, Asturias and Galicia to our stores because they are the most populated cities on the Cantabrian coast. Now we are going to explain further the decision to choose Pamplona as a first point of sale: Population Pamplona is a city well populated and has grown a lot in the last century. This is very important to our store, because our customers are couples with babies. Moreover, the immigration has affected this city, and with it, their pronatalist customs. Finally note that between 20 and 50 years (women’s reproductive age), are the most numerous layers. Pamplona is the most populous city of Navarre, with a population of 197,488 inhabitants in 2010. The distribution of the population pyramid by sex recorded 94,588 males (48%) and 102,687 women (52%). Economy
Navarre is one of the communities that least affected the national crisis.
The incomes of the population of Navarre are higher than the rest of Spanish.
Because of this we have located our store in the capital of this community.
In 2008 the per capita income amounted to 30,614 euros in Navarre, it above the national which average stood at 24,020 euros.
Between 1996 and 2007, the unemployment rate in Pamplona has been around 5%. But following the economic crisis has increased to 10.96%.
Competitors In Pamplona there are other shops who sell clothes for babies: - Prenatal - Zara Children - El Corte Ingles But we have more experience because: - We can customize the clothes as the customer wants - We have the best brands at the best price - Finally we assure that you can found the perfect clothes for your baby becouse we have all sizes
Activity 1: Your Company
Name : Tatooled
Type of the company :
Our company is called TATOLED, and it is dedicated to the silk screen printing. We create designs and it can be printed on various items: T-shirts, pens, lighters...
History : The idea of creating our own business came after finishing our studies in 2000; at first we only sold onthe Internet. Until 2005, when we opened our first store located in Pamplona. From the year 2008 we started to expanded across the north, opening stores in Bilbao, Santander, Asturias and Galicia.
Localiation : Our headquarters is located in Navarra and the points of sale are present in the northern zone ( Bilbao , Santander , Asturias and Galicia)
Poinst of sale : Specialised shops and on the internet .
CHECK
Activity 2 : Your new product
Name: BABY DESINGS
Type of product:
Our new product takes to the limit the technique of screen printing, giving customers the possibility to print own designs on baby clothes.
Characteristics:
Fast, useful, economical, stylish, trendy, comfortable, soft, warm, the perfect clotheS for your child. It opens a wide range of options to dress your baby, the classic "body" becomeS modern clothing.
Benefits:
- Using “BABY DESIGNS” you mark the difference between your baby and other children in the park.
- With “BABY DESIGNS” dress your child WITH the latest fashions, creating trendS FOR the rest of the babies.
- With “BABY DESIGNS” Turn your child into a trend setter since infancy.
- Using “BABY DESIGNS” with another of our techniques, printING on shirts or sweaters, you can dress the whole family with the same model.
CHECK
Activity 3 : Market research
We have chosen Pamplona, Bilbao, Santander, Asturias and Galicia to our stores because they are the most populated cities on the Cantabrian coast.
Now we are going to explain further the decision to choose Pamplona as a first point of sale:
Population
Pamplona is a city well populated and has grown a lot in the last century.
This is very important to our store, because our customers are couples with babies.
Moreover, the immigration has affected this city, and with it, their pronatalist customs.
Finally note that between 20 and 50 years (women’s reproductive age), are the most numerous layers.
Pamplona is the most populous city of Navarre, with a population of 197,488 inhabitants in 2010.
The distribution of the population pyramid by sex recorded 94,588 males (48%) and 102,687 women (52%).
Economy
Navarre is one of the communities that least affected the national crisis.
The incomes of the population of Navarre are higher than the rest of Spanish.
Because of this we have located our store in the capital of this community.
In 2008 the per capita income amounted to 30,614 euros in Navarre, it above the national which average stood at 24,020 euros.
Between 1996 and 2007, the unemployment rate in Pamplona has been around 5%.
But following the economic crisis has increased to 10.96%.
Competitors
In Pamplona there are other shops who sell clothes for babies:
- Prenatal
- Zara Children
- El Corte Ingles
But we have more experience because:
- We can customize the clothes as the customer wants
- We have the best brands at the best price
- Finally we assure that you can found the perfect clothes for your baby becouse we have all sizes